Simple Rules To Improve Your Insurance Agency Website

Insurance agents unnecessarily make life complicated when they create websites for their agencies. Perhaps, they should obey a few of the rules for kindergarten students, and make their websites effective.

1. Share everything 

Potential customers come to your website in search of information. Many websites make it hard to find, even the agency’s street address. People want someone they can hold responsible in case something goes wrong, or if they have some questions. Many sites don’t even offer the names of the people on the staff. Every site should have images of the staff along with their contact details, including email address for each person. It seems agencies are more frightened of the potential of fascinating spam than they are excited by the view of gaining a potential long term paying customer or properly servicing a current customer. They hide behind an unsatisfying defense of rigid forms and the Captcha process.

Have you ever thrown your hands up and closed your browser after three or four efforts to interpret the correct phrase?

2. Play fair

Things you don not want to say on your website include:

•         We are your one-stop shop. 
•         Come to us for tailor made insurance. 
•         We will assist you with every of your insurance needs.
•         We will assess your needs and as well provide the perfect policy.
•         We use routine policy assessments to help keep our customers coverage in line with changing insurance requirements and their personal needs.

Do not overstate what you propose to do

•    We have relationships with large number of quality companies who provide a collection of coverage options. 
•         We will assist you in making suitable coverage decisions.

3. Don’t hit people

Don not criticize your competitors.

It includes calling out straight writers as inadequate, if you are an independent agent. People don’t comprehend the difference between the distribution systems and will sooner be turned off by your negative comments than they will be educated. That conversation should be conducted confrontationally and should be filled with positives about your agency rather than negatives about others.

4. Don't take things that aren't yours

One costly company sponsored website improvement program that provides content for agencies sites uses the same content on multiple sites. They claim they are applying search engine optimization methods to improve site’s domain authority, thereby allowing agencies to rank higher on Google searches.

Google dislikes content which is not unique, and will either ignore identical content or could penalize your website.

Your customers presume you to know what are contained in the insurance policy you are selling. If you make use of content from another site, make the appropriate attributions and supply a link to the source article.  By having a website, you have set your agency ahead of the majority of agencies, who still do not have one. Now you have to maximize that to your own advantage.